I recently finished reading an inspirational book called "Let My People Go Surfing: The Education of a Reluctant Businessman" by Yvon Chouinard. Yvon is the founder of the Patagonia brand and is an influential leader of environmental stewardship and earth-conscious manufacturing practices.
80 Percenter – balance between obsession and specialization
Learn some craft that involves working with your hands
Carry as little as possible in the mountains is a spiritual tenet of many outdoor enthusiasts, as well as, a practical consideration.
Thoreau – I say beware of all enterprises that require new clothes.
Solo Kayak trips – you become so much more part of the natural world around you; you’re communicating as if you were a rock or bush or fish
Come into work on balls of your feet. Go up the stairs two steps at a time
Zen Art of Archery – don’t focus on the bullseye, focus on movements involved.
Not goal, but contributions/process (individual elements)
Focus on the next step that you are taking
Identify the goal, forget about it, focus on the process
The only way to sustain an image is to live up to it
Image is the direct relation of who we are and what we believe
A love for difficult, human-powered sports that require practice and mastery
Real adventure is a journey from which you may not come back alive – and certainly not as the same person
Sponsorship hurts companies in the long run by tying the company image to an ephemeral career or to a single person who often has nothing to do with your product or service.
Image, values, passion
See change as an opportunity to grow and evolve to a higher level
The goal of climbing big dangerous mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise the entire process.
Quality of life
1% for the Planet is a self-imposed tax for using resources but it’s also an insurance policy that we’ll still be in business in the future
Functional, Tough, Simple, quality, durable
Make the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis
Function must dictate form
Is it as simple as possible
Complexity is often a sure sign that the functional needs have not been solved, “functional aims”
The best performing firms make a narrow range of products very well
I’d much rather design & sell products so good and unique that they have no competition
A belief that less is more in design and consumption
If everyone thinks you have a good idea, you’re too late – Paul Hawken
Global company – tailor products to specific market